I’m a strategic brand and creative consultant with 20+ years of experience building and shaping brands across global CPG, DTC, and agency environments.

I was trained in brand-building excellence at Interbrand, where I built a foundation in disciplined brand strategy; defining positioning, building brand systems, and translating insights into clear, scalable creative direction. I’ve worked with leading Fortune 500 companies, including Procter & Gamble, Wrigley, and Heinz, helping teams clarify brand direction, strengthen positioning, and build more effective design strategies.

Today, I help agencies and growth-stage companies achieve senior-level strategy, clarity, and creative direction without the full-time overhead. I step into moments where brands or teams lack focus, alignment, or strategic structure; helping define positioning, sharpen narratives, and bring discipline to how work is built and brought to market.

My work sits at the intersection of brand strategy and creative direction: turning insight into frameworks, and frameworks into focused, effective creative.